Social media marketing is an important part of your marketing campaign. On average, Facebook receives 809 million visits per month, making it one of the strongest marketing channels out there, and that’s only one social network. Thanks to the size of the market on social media, there are a ton of blogs giving advice about how to leverage this channel. Unfortunately, not all this advice is good, and some of it can seriously harm your business’s reputation. In fact, there are so many tips and tricks out there that are less than great that we already wrote a whole other post about it: 6 Terrible Social Media Tips You Should Ignore
In case you didn’t get your fill, here are some more of the worst social media marketing tips we’ve heard and some advice on doing it right.
6 (More) Terrible Social Media Tips You Should Ignore
1. You Need to Be on Every Platform
It’s impossible for every business to be on every platform because there are so many of them. If you spread yourself too thin, you may end up with a bunch of low-quality social media pages. When customers see you don’t have any followers or posts, you’ll end up looking like you don’t know what you’re doing.
Rather than trying to post on every platform every day, find out which platforms your target audience prefers. Survey your existing customers and your warmest leads, then focus on the platforms that the majority of them use. Are they big fans of the Twitter hashtag or are they more along the lines of a social sharer via Facebook? Where do they hang out online and what do they use to do it? This is a more effective use of your time than trying to post everywhere in the hopes that people will see you.
You may also want to think about how visual your business is or isn’t; photo-based platforms like Pinterest or Instagram don’t make sense for businesses that don’t have much to offer in the way of visuals.
2. You Should Focus Solely on One Platform
Focusing solely on one platform can be just as problematic as focusing on every platform that exists. Different platforms serve different functions. For example, people go on Facebook to catch up with friends and family, LinkedIn to make business contacts and Twitter for news. You should be clear about the goal and purpose of your social media campaign and use two or three platforms that will likely help you meet them.
Think about it this way: just as some people prefer chocolate over vanilla, some people prefer Facebook over Twitter. If you only talk to your chocolate (or Facebook) lovers, you might be missing out on a whole other pool of potential customers.
Cross-posting means you’ll reach the myriad of people who collect information from the web in different ways. With a more targeted approach, you can reach more relevant customers and provide them with more relevant content.
3. Email is Obsolete
While social media has gained in popularity, email is far from an obsolete channel. In fact, email marketing is one of the most effective forms of marketing there is; email puts super-relevant content in front of people who are ready, willing and eager to receive it. Currently, email marketing accounts for about 23% of most companies’ sales, and that number keeps going up. Email is also one of the least expensive forms of marketing, accounting for only about 16% of most companies’ marketing budgets. For these reasons, as well as the fantastic ROI (about 4300%!), you shouldn’t neglect your email list once you start social media marketing.
4. Facebook is No Longer Relevant
While it’s true that Facebook’s popularity is declining–more people are signing up for Google+ and other newer social media platforms than Facebook–it’s also true that Facebook is extremely relevant. Almost every business has a Facebook page, so those that don’t appear out of touch and are taken less seriously. In addition, there are still millions of people on Facebook, so ignoring this platform would be foolish.
5. Facebook Likes Don’t Matter
Nothing could be further from the truth. While you need to convert likes into sales to be truly effective, getting likes helps your business immensely. In fact, Facebook likes are worth between approximately $136 and approximately $215, depending on the nature of your business and how strong your Facebook campaign is. Facebook likes are valuable because they connect you with your target audience. Likes also offer free advertising because the page appears on your fans’ profiles and on their friends’ news feed. Likes help to boost your reputation with people who are looking at your Facebook page for the first time.
6. Social Media Marketing is Free
While you can do a lot for free, in order to truly be effective, you’ll need to put some money towards Facebook ads, sponsored posts and other forms of advertising on social media. Besides, even the “free” stuff requires you to spend time crafting status updates and replying to comments (or hiring someone to do it for you.)
It doesn’t have to cost you an arm and a leg, either. Social media expert Amy Porterfield has a great post on how to reach more fans on Facebook for as little as $1.
Social Media marketing is a tricky sea to navigate. There are lots of ideas on what you should do but it’s just as important to say no to certain common social media marketing tips.
What other tips would you add to this list? Share your thoughts in the comments below!